Firefly wins Internet Society brief around internet consolidation

Firefly wins Internet Society brief around internet consolidation

Firefly HQ

Firefly HQ

Hot on the heels of Firefly Munich’s ShowPad win, Firefly London and Paris announce the latest addition to their client roster: ISOC, the Internet Society.

The Internet Society was established in 1992 by the founders of the Internet, Vint Cerf and Bob Kahn, with the mission of “promoting the open development, evolution and use of the Internet for the benefit of all people throughout the world”. Firefly’s remit in the UK and France will focus on promoting its latest report, looking at the impact of consolidation on the internet at an access, infrastructure and application level.

Christian Sharp, who heads up the project at Firefly Communications said, “Society today couldn’t function without the internet, but we tend to forget that there are organisations that provide vast amounts of guidance and education to the policymakers and users of the internet. The Internet Society is the foremost of these organisations and we’re delighted to help spread the word.”

The project focuses on working with media across the UK and France to start and engage in discussions around the impact of internet consolidation. For example, although large players like Facebook and Amazon can make innovation cheaper and easier for other organisations through services like AWS, their sheer revenue – greater than the GDP of Finland – means that they have a disproportionate amount of power to shape the internet.

“Policymakers, users and other stakeholders need to be as educated as possible if they are to make the best possible decisions about how we use, engage with and shape the internet,” continued Sharp. “By spreading the word of this report, we hope to further this aim, showing that the Internet Society has unparalleled resources for such stakeholders, giving it the recognition and reputation that it deserves.”

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