With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising.

Give as you Live wanted a stronger social presence and to reach a younger audience that likes to shop, and Firefly advised collaborating with a fashion YouTube vlogger. While traditional media is still valuable, YouTuber popularity is growing fast, and would provide access to a younger audience as well as an authentic assessment of Give as you Live and how they see it in their everyday lives. 

Firefly created a campaign plan, including researching the right talent, reaching out and securing a YouTuber within the allocated budget, and working with the vlogger to create a video that maintained their style while weaving in Give as you Live in a way that would resonate with their viewers.

Following the structure of her classic videos, Amy Valentine produced a haul video about products she purchased through Give as you Live. Viewed more than 5,600 times in one week, Amy’s video helped Give as you Live reach self proclaimed shop-a-holics, drove traffic and sign-ups on its website, and increased its social profile thanks to Amy’s mentions.