“What should I wear?” Firefly sets trends, as it parties for Give as you Live

“What should I wear?” Firefly sets trends, as it parties for Give as you Live

Fiona Hughes

Fiona Hughes

Firefly has organised four Christmas events for client, Give as you Live this Christmas. Three are still to come, as this week, we prepare to take over a beautiful room in Liberty department store to educate our print, broadcast and digital press on charitable giving via Give as you Live (if you’re in media and would like an invitation, get in touch!).

But one of the events has already happened, and happened on a big scale, taking over TweetDecks worldwide.

Last week, on behalf of Give as you Live, Firefly partnered with mummy blogger network, BritMums to host a Christmas-themed Twitter Party. The aim of the partnership was to engage Britain’s biggest parent blogging network with our easy way to increase digital donations for UK charities. With Give as you Live, thousands of stores will donate money from online shopping baskets to a nominated charity, at no cost to the consumer.

Using the hash tag ‘xmastips’, BritMums started the Twitter Party discussion, encouraging tweets of advice for getting prepared for Christmas amongst their mummy blogger community.

Within an hour, almost two million (1,945,462) impressions were achieved, with 1,040 participants in the conversation. Thirty minutes into the hour-long Twitter Party, #xmastips was trending worldwide at number two, and @giveasyoulive had received 195 related direct tweets.

Like any good party, the buzz continued long after the event itself. Tips were continually being posted after the party ended. Conversations on the topic and related links continue to this day. And most importantly, our clients have seen hard business results. Give as you Live enjoyed a significant uplift in hits to their website and an increase (by more than 100) in Twitter followers. During the day of, and days immediately after the party, Give as you Live’s average daily shoppers increased by 65 per cent.

With the Twitter Party, Firefly helped Give as you Live to own the Christmas shopping conversation, which so many big brands are clamoring to be a part of.

And like any good party, we were talked about. You can read about the Twitter Party success in PR Week’s Week In Technology.

Want to get involved?
So do Vogue, who are working with Give as you Live to power online charitable donations during Online Fashion week, as well as Mumsnet, who have created a Give as you Live Christmas gift guide.

This Christmas, like us, you can create your own Give as you Live Wish List. With your Wish List, you can both request the gifts you want and specify the charity you want to benefit. Then, when anyone buys an item from your Wish List through Give as you Live, a donation of up to 10 per cent of the cost of the gift will go direct to your charity of choice. All this, without costing the shopper a penny more, since it’s the retailer who gives the donation.

And for that extra bit of festive cheer, Firefly urges everyone out there to do their shopping through Give as you Live this Christmas. That’s Christmas partying the entirely guilt-free way.

Share this story:

Read more from the blog


Is AI compromising our curiosity?

As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more

Selina Jardim
Selina Jardim

Cracking the communication code in technology

Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more

Sameer Jama
Sameer Jama

How Barbie’s reputational overhaul painted the world pink

Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information