Firefly shortlisted for Golden Hedgehog Award for Best Use of Research

Firefly shortlisted for Golden Hedgehog Award for Best Use of Research

Firefly HQ

Firefly HQ

We are delighted to announce that Firefly has been shortlisted for a Golden Hedgehog PR Award for our research campaign for client Omnico on ‘technology on the high street’. We were nominated in the ‘Best Use of Research Category’.

Golden HedgeHog

With technology taking a greater importance in how consumers behave in-store and with Omnico planning lead generation tactics, Firefly spotted an opportunity to create a high impact research campaign harnessing the power of research. With trends in showrooming, queuing and technology all identified, Firefly devised a research led campaign to help Omnico deliver brand messages through the media and social channels, in support of their sales campaign.

Our research campaign consisted of multiple sources that provided a holistic view of the state of our high street.

The major part of our study consisted of field research on Oxford Street and Regent Street, with team members visiting 91 stores in the Oxford Street/Regent Street area, checking for a range of retail technology in use, such as click and collect, mobile/tablet point of sale staff, touch screens and more. This provided us with an in-depth look at the state of technology on one of the UK’s busiest high streets.

To support the main bulk of our research, we also commissioned omnibus research delving into consumer opinions on key trends such as queuing, showrooming and mobile. This enabled us to create timely and interesting stories on the average queue time in the UK and the extent of showrooming amongst smartphone enabled consumers.

Finally, we also conducted vox pop interviews via ‘man on the street’ research, asking shoppers their opinions on the state of technology on the high street, providing us with an extra layer of insight and content to support our campaign.

With our research complete, Firefly delivered stories that would gain attention in key media outlets. Following these stories, Firefly sold in the full results of the high street research to national, retail, marketing and technology press. Firefly also produced a raft of digital content, including vox pop videos, photography to accompany the stories, a queuing infographic and an in depth-whitepaper.

For more details, the Omnico case study can be found here: http://fireflycomms-com.stackstaging.com/pr-case-studies/omnico

We’re delighted to have been nominated for the ‘Best Use of Research’ category as it highlights that effective and well thought out research campaigns can generate results that can make the difference in clients’ business objectives.

Share this story:

Read more from the blog

Charlotte Stoel

The Impact of AI in Journalism

How is AI shaping the future of journalism? We attended AI Summit London to discover the latest insights from Reuters and The Times. Moreover, what does this mean for the future of comms? ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

Five Steps to Shaping Your Reputation Strategy

Looking to implement a reputation shaping programme? Here are five key steps you need to take into consideration. ...Read more

Selina Jardim
Selina Jardim
Blog

Professional Wrestling – Lessons for Successful PR Campaigns

At first glance, public relations and professional wrestling seem worlds apart. However, there are actually quite a few lessons the comms industry can take from the world of wrestling. ...Read more

Emily Royle
Emily Royle

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information