
Blog
Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Usually with Firecracker we pick brands that have captured our attention in a good way. This month, we’re choosing the Sainsbury’s Christmas advert, that has captured everyone’s attention, full stop (if you haven’t seen it, watch it here). The ad recreates the infamous Christmas football match during the first world war. On the upside, Sainsbury’s is praised, seen as an inspiration for sharing and the public has backed the campaign by buying the chocolate bar which features in the advert since all the profits go to the Royal British Legion. On the down side, the supermarket has faced huge backlash, with the advert being call distasteful and disrespectful for using war to increase sales at Christmas. Either way, it really was a ‘cracker’ of an ad and Sainsbury’s received a hugely emotional response from the public.
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information