

Blog
Three tips to avoid a PR setback damaging your company reputation
The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more
Today sees the launch of Google’s long awaited brand pages for Google +. Burberry, Mumsnet and Angry Birds have become the first to launch profiles according to The Daily Telegraph. But for any PR consultant, the question of why Google + as well as Facebook, LinkedIn and Twitter?
Firstly to answer that, a public relation agency needs to think about what the purpose of Google + is. Bradley Horowitch, vice president of Google + comments, “the primary purpose of brands creating a presence on the social network, which hopes to take on Facebook, was to market themselves and talk directly to their customers.” For PR communications, this will mean instant connectivity with fans via the most visited and powerful search engine.
Brands can:
Google has also launched ‘Direct Connect’ which means that whenever a person types ‘+’ ahead of a company or group name into Google’s search engine, they will be directed to that company’s Google+ page if they have one.
It seems that Google + is an extension of a brands presence through Google’s increasing product range allowing them to communicate directly with customers. This coupled with potential SEO benefits shows how serious Google is – it’s not something that’s going to go away.
The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more
Talk of the metaverse is everywhere, but what are the implications of its development on the future of communications? ...Read more
Today sees the launch of Google’s long awaited brand pages for Google +. Burberry, Mumsnet and Angry Birds have become the first to launch profiles according to The Daily Telegraph. But for any PR consultant, the question of why Google + as well as Facebook, LinkedIn and Twitter? Firstly to answer that, a public relation […] ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information