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A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
On this week's PR True Or False podcast, Phil Szomszor and Austin Brailey discuss the topic title: "Google should cut its losses and pull the plug on Google+"
Phil has experimented with Google+ two years running with his "Cold Twerky" experiment and is sceptical about whether the audience is there for Google+. Meanwhile, Austin believes that it's misguided to think of Google+ as a social network in same way as the likes of Facebook and Twitter.
We've also received data and insight from Tom Smith, founder of research company GlobalWebIndex, which highlights that Google+ is really powering ahead in the fast growing internet markets, such as Thailand, India, The Philippines and Malaysia. In fact, Brazil has almost as many regular users as the US - and India has twice as many.
Finally, we sign off the show with a protest song by Emma Blackery (warning: the song contains language that some people may find offensive).
Tweet #PRTrueorFalse if you'd like to join the conversation or suggest topics for future shows. Views expressed in this podcast are Phil and Austin's and do not necessarily reflect the view of Firefly, its employees or clients.
Don't forget, you can now also subscribe to 'PR True or False' on iTunes.
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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