In our 19th #Firefly25 anniversary interview, we hear from Helen Dunne, editor of CorpComms Magazine. Helen looks back to 1988, when mobile phones didn't exist and journalists had one story and one deadline every day. Looking to the future, Helen talks about how companies are becoming publishers themselves, as 'content managers' write the stories and bypass the journalists, reaching key stakeholders directly.
In our 19th #Firefly25 anniversary interview, we hear from Helen Dunne, editor of CorpComms Magazine. Helen looks back to 1988, when mobile phones didn’t exist and journalists had one story and one deadline every day. Looking to the future, Helen talks about how companies are becoming publishers themselves, as ‘content managers’ write the stories and bypass the journalists, reaching key stakeholders directly. ...Read more
In our 19th #Firefly25 anniversary interview, we hear from Helen Dunne, editor of CorpComms Magazine. Helen looks back to 1988, when mobile phones didn’t exist and journalists had one story and one deadline every day. Looking to the future, Helen talks about how companies are becoming publishers themselves, as ‘content managers’ write the stories and bypass the journalists, reaching key stakeholders directly. ...Read more
In our 19th #Firefly25 anniversary interview, we hear from Helen Dunne, editor of CorpComms Magazine. Helen looks back to 1988, when mobile phones didn’t exist and journalists had one story and one deadline every day. Looking to the future, Helen talks about how companies are becoming publishers themselves, as ‘content managers’ write the stories and bypass the journalists, reaching key stakeholders directly. ...Read more
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