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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
In our 19th #Firefly25 anniversary interview, we hear from Helen Dunne, editor of CorpComms Magazine. Helen looks back to 1988, when mobile phones didn't exist and journalists had one story and one deadline every day. Looking to the future, Helen talks about how companies are becoming publishers themselves, as 'content managers' write the stories and bypass the journalists, reaching key stakeholders directly.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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