It can be argued that the traditional popular pitch process is no way to find your perfect agency team. Building relationships and gaining trust is not something that happens instantly. I was reading free PR advice and PRCA and whilst both offer some great advice, I think there’s one distinct element missing.

If I were a client prospect, I’d interview the team individually to check the intelligence, skills, experience, contacts and motivation of each team member - top to bottom. Ideally, following this I’d bring the team together and set a little challenge, observe them and see how they work together. I firmly believe that this tactic would be fundamental to obtaining a clearer picture of the team chemistry, personality and demonstrate what brings them together. After all, I could be working with these people for a while. It’s more informative and interesting to hear, see and maybe even feel the team dynamics, but what would you do?

Posted By Claire Walker