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A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
It can be argued that the traditional popular pitch process is no way to find your perfect agency team. Building relationships and gaining trust is not something that happens instantly. I was reading free PR advice and PRCA and whilst both offer some great advice, I think there’s one distinct element missing.
If I were a client prospect, I’d interview the team individually to check the intelligence, skills, experience, contacts and motivation of each team member - top to bottom. Ideally, following this I’d bring the team together and set a little challenge, observe them and see how they work together. I firmly believe that this tactic would be fundamental to obtaining a clearer picture of the team chemistry, personality and demonstrate what brings them together. After all, I could be working with these people for a while. It’s more informative and interesting to hear, see and maybe even feel the team dynamics, but what would you do?
Posted By Claire Walker
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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