Hyperlapse – A new digital creative toy for PRs

Hyperlapse – A new digital creative toy for PRs

Charlotte Stoel

Charlotte Stoel

Is Instagram’s Hyperlapse going to knock Vine out of the picture? I wouldn’t go as far as saying that yet, but Hyperlapse is a great new tool for brands to engage online.

In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse.  The app, which is only available to iOS7 users at the moment, allows you to shoot time-lapse video, even if the smartphone is moving.

As stated in a blog post from Instagram:

Traditionally, time lapse videos depend on holding your phone or camera still while you film. Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel—a feat that has previously only been possible with expensive equipment.

On the iPhone4 you can shoot up to 10 minutes, and the iPhone5 a whopping 45 minutes. Hyperlapse isn’t a social network, it’s a tool but you can share the video on Instagram and use its multiple filters and effects.

It’s early days still, but not too early for some brands to start experimenting. Here is:

Disney

Oreo

Naked Juice

And of course, one from us. Hello from the Fireflies!

 

Can't wait to see a lot more of these!

Share this story:

Read more from the blog

Blog

The future of green tech: What’s on the horizon?

Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more

Allison Kroll
Allison Kroll
Blog

Can a strong leadership reputation make a company resilient to cancel culture?

Cancel culture has the potential to ruin a company's reputation. Can a strong leadership reputation make companies resilient to its effects? ...Read more

Eve Smart
Eve Smart
Blog

Pitching lessons from the Christmas build up

Lessons that PRs can learn from the early, all-encompassing Christmas build up when pitching to the media – ask yourself, is it too early? ...Read more

Rebecca Graham
Rebecca Graham

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information