Ikea climbing wall

Ikea climbing wall

Charlotte Stoel

Charlotte Stoel

Ikea climbing wall

Ikea is known to have revolutionised the way we buy furniture by laying out the store to take you on a journey through different rooms so you can see items in situation. To launch a new store, Ikea decided to turn this idea on its head - well, not 180 degrees but 90 degrees - by laying out its wares onto a vertical billboard to double as a rock climbing wall. To have a go at clambering this wall, you’ll need to flat pack…I mean, back pack with your climbing gear and head to Clermont-Ferrand in France.

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