InvestingZone, the UK's first venture capital-backed equity platform for buying shares in unlisted companies, has appointed Firefly to handle its UK launch and ongoing communications programme. The appointment includes a broad spectrum of comms including messaging, planning, media relations, bloggers, digital marketing and social media campaigns.

Jean Miller, InvestingZone CEO said, "After looking at a number of agencies, all with different specialisms, we appointed Firefly because the agency had the best grasp of all our communications needs. With a new launch it is critical that we integrate all communications elements from digital marketing to media relations. We have confidence in Firefly to advise us and deliver."