Is it too late now to say sorry?

Is it too late now to say sorry?

Firefly HQ

Firefly HQ

According to the British stereotype, ‘sorry’ is our favourite word, but it seems that when it comes to British transport we really do have a lot to apologise for.

Squeezing into already overflowing carriages, delays, cancellations, strikes – this has just become part of our daily lives, leaving home far earlier in the morning to compensate for the almost inevitable chaotic commute.  Something us Fireflies have become all too familiar with.

One commuter, though, thought enough was enough. Omid Kashan from Manchester has created “Sorry for the inconvenience,” a website which records every time a transport provider apologises on Twitter.

Trains, planes, trams, underground - every operator’s Twitter account is tracked in real-time. No prizes for guessing who came out as the top apologiser. Yes, that’s right, surely beating Justin Bieber himself, Southern Rail is logged saying ‘sorry’ 38,000 times.

We have been enjoying some of the more outlandish and amusing complaints and sassy operator replies (Note – maybe don’t make your brand-new intern manage your Twitter complaints). We do hope though, that Omid’s website will ensure all these apologies will not just be empty words.

In the meantime, contrary to Elton John’s claims, sorry certainly doesn’t seem to be the hardest word.

Share this story:

Read more from the blog

Blog

Is AI changing the way we search?

According to the British stereotype, ‘sorry’ is our favourite word, but it seems that when it comes to British transport we really do have a lot to apologise for. Squeezing into already overflowing carriages, delays, cancellations, strikes – this has just become part of our daily lives, leaving home far earlier in the morning to […] ...Read more

Megan Dennison
Megan Dennison
Blog

How your attitude to sales impacts reputation

Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more

Claire Walker
Claire Walker
Blog

Celebrating the human influence in reputation shaping

Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information