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A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
The best social network for business is LinkedIn. There, I've said it. Yes, Twitter, Google+, Vine, Instagram, Pinterest (the list goes on) all have their place, but if you're looking for the social network that is most effective for marketing, PR and lead generation then I've come to the conclusion that LinkedIn is 'the special one'.
Why do I say this?
LinkedIn has evolved from being a job search tool, to being a personal CRM system, to now being a publishing platform in its own right. Thirteen million UK users can't be wrong.
There are tons of reasons for prioritising LinkedIn for B2B marketing, but here's five important ones:
The reality is that businesses will use a variety of social networks. Our own insights from Google Analytics show that for Firefly, Twitter gives LinkedIn a run for its money, but the important thing is to work out where your target audiences hang out and provide them with content that they find useful and trust.
In the meantime, check out the aforementioned "Social Bridge" presentation below. Also have a look at Why LinkedIn should be your first port of call for B2B marketing and How to engage your LinkedIn followers, both on the Guardian.
Finally, keep an eye on this blog. Tomorrow we'll be hosting our own event about LinkedIn marketing. It's sold out, but we'll be putting up presentations and highlights in coming days.
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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