
Blog
Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
The best social network for business is LinkedIn. There, I've said it. Yes, Twitter, Google+, Vine, Instagram, Pinterest (the list goes on) all have their place, but if you're looking for the social network that is most effective for marketing, PR and lead generation then I've come to the conclusion that LinkedIn is 'the special one'.
Why do I say this?
LinkedIn has evolved from being a job search tool, to being a personal CRM system, to now being a publishing platform in its own right. Thirteen million UK users can't be wrong.
There are tons of reasons for prioritising LinkedIn for B2B marketing, but here's five important ones:
The reality is that businesses will use a variety of social networks. Our own insights from Google Analytics show that for Firefly, Twitter gives LinkedIn a run for its money, but the important thing is to work out where your target audiences hang out and provide them with content that they find useful and trust.
In the meantime, check out the aforementioned "Social Bridge" presentation below. Also have a look at Why LinkedIn should be your first port of call for B2B marketing and How to engage your LinkedIn followers, both on the Guardian.
Finally, keep an eye on this blog. Tomorrow we'll be hosting our own event about LinkedIn marketing. It's sold out, but we'll be putting up presentations and highlights in coming days.
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information