Firefly has just been appointed the pan-European PR agency of record for telematics innovators, Masternaut, which will see the agency deliver strategic PR programmes for the client in four principle European countries: the UK, France, Germany and Sweden as well as southern and eastern Europe.

The combination of Masternaut and Cybit this spring created Europe’s only pan-European telematics provider. Since this announcement – which was also spearheaded by Firefly across Europe – the companies have been rapidly integrating resources, technologies and cultures in order to go-to-market with an unbeatable business proposition for customers in vehicle tracking, fleet management, transport and logistics. The company has also been developing exciting new products that will be launched over the second half of 2011.

Prior to the transaction, Cybit was one of the fastest-growing private technology firms in Europe. In 2010, Cybit was ranked 13th in the Sunday Times International Fast Track, having achieved more than 150% growth in sales during 2007-2010. Cybit and Masternaut are now merged into one new business called Masternaut and headquartered in Huntingdon, with more than 500 employees and 10,000 customers across Europe.

For the ongoing PR brief, Firefly was selected to replace a network of local agencies and position the new Masternaut as an industry consolidator and expert commentator on telematics as well as wider business issues including compliance, risk management and sustainability.

According to Masternaut Group CEO, Bill Henry: “Following the largest integration in the telematics industry, our combined business has already achieved early success in the first 100 days.  A strategic PR partner is essential towards that journey, and we believe that PR partner is Firefly.”