What’s hotting up in the tech space right now?

What’s hotting up in the tech space right now?

Charlotte Stoel

Charlotte Stoel

Summer is around the corner, and much of the goings-on in the tech space gives us that warm and comforting feeling. There’s innovation, there’s growth, there are moves in the right direction which are responding to societal needs. It’s very exciting! Here’s the roundup of the main stories.

The UK tech industry has grown tenfold in the past decade. In fact, London leads in Europe and is picking up the pace on Silicon Valley. British unicorns grew from eight in 2010 to 81 in 2020 – incredible! CityAM has all the stats from the government’s Digital Economy Council and Dealroom on the strength of the British tech industry.

Meanwhile, Google and Instagram have been making moves to improve diversity. Google added a feature to its Google Docs which suggests alternatives to gendered words in a move to help improve inclusivity. The idea is to use non-gendered language to not inadvertently offend colleagues or friends. The Daily Telegraph covers the news. Instagram’s move is slightly different, not removing gender from words, but adding the right gender terminology to profiles. The social network plans to offer users an easier way to specify their gender identity. The pre-approve list of common pronouns includes she, he, they, ze and others. This Guardian article has the details.

In the other corner of social media land you have Twitter, which launched a paid subscription service with some interesting new features. Twitter Blue – the name of the new service – will allow users to undo tweets and better curate tweets through a feature called ‘Collections’. The Independent reports that this service will cost $2.99 per month. Any takers?

Now, this next innovation I am definitely a taker. US researchers have found a way to turn thoughts into text. Just think, you’re on a refreshing lunchtime walk and you have a great idea, you just have to write it out in your head and a ‘brain-computer’ captures the mental handwriting. It involves having a brain implant, the size of an aspirin pill, according to the Daily Mail.

And finally, global vaccinations are going well but there is more to be done, especially to fight misinformation. YouTube, in collaboration with the National Health Service (NHS) in the UK, has launched a vaccination ad campaign, primarily targeted at younger people. The campaign is paid for by YouTube and comes after it was criticised for being slow at halting untrue content about Covid-19. BBC News has the full story.

All this positivity really gives us a real spring in our step ahead of summer. This May rain won’t dampen our spirit!

Share this story:

Read more from the blog

Blog

Communicating culture change: A lesson from those banning politics at work

Companies announcing culture change has become a normality. Claire Walker explores what we can learn from those banning politics at work. ...Read more

Claire Walker
Claire Walker
Friends hugging
Blog

Customer advocacy and comms: Five ways to give your clients a virtual hug

The role of customer advocacy is growing. Eleanor Frere explores how comms and marketing teams can show their company cares and give something back. ...Read more

Eleanor Frere
Eleanor Frere
Blog

Internal communication is just as important as external – and here’s how to improve it

The UK tech industry, social media updates and microchips implanted in your brain - here's what the Firefly team have been reading in May's tech news ...Read more

Angel Pearce
Angel Pearce

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information