Leading tissue paper products supplier, Metsa Tissue, has chosen Firefly France to develop visibility for its Katrin brand.
Firefly France will start the PR programme in December which will involve press office activities including media relations, features and interviews. The programme is aimed to position Katrin as the reference for professional hygiene products as well as building awareness on environmental ethos of the company. In the longer term, Firefly France will also handle below the line marketing activities.
Leading tissue paper products supplier, Metsa Tissue, has chosen Firefly France to develop visibility for its Katrin brand. Firefly France will start the PR programme in December which will involve press office activities including media relations, features and interviews. The programme is aimed to position Katrin as the reference for professional hygiene products as well […] ...Read more
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