Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Leading tissue paper products supplier, Metsa Tissue, has chosen Firefly France to develop visibility for its Katrin brand.
Firefly France will start the PR programme in December which will involve press office activities including media relations, features and interviews. The programme is aimed to position Katrin as the reference for professional hygiene products as well as building awareness on environmental ethos of the company. In the longer term, Firefly France will also handle below the line marketing activities.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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