Leading tissue paper products supplier, Metsa Tissue, has chosen Firefly France to develop visibility for its Katrin brand.
Firefly France will start the PR programme in December which will involve press office activities including media relations, features and interviews. The programme is aimed to position Katrin as the reference for professional hygiene products as well as building awareness on environmental ethos of the company. In the longer term, Firefly France will also handle below the line marketing activities.
We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make […] ...Read more
How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new […] ...Read more
LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. It’s no longer just a professional networking site, but a social media […] ...Read more
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