

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
A sign of the times: It is encouraging to see Twitter was used to warn and update Cumbrian residents about the horrific killings and the whereabouts of Bird. It is situations like these where the microblogging service really comes into its own –spreading short, informative messages like wildfire.
An article in today's Telegraph reports on the Police’s use of Twitter in more detail, but in essence minute-by-minute updates were posted and re-tweeted across the platform, and the hashtags #whitehaven and #cumbria were used to help people track the news.
It certainly provides a strong argument against those who view the platform as pointless and ‘only for hearing about people’s breakfast habits’! We look forward to seeing how Twitter will used by the Police in the future, and can certainly see it playing a more prominent part in everyday life.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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