
Blog
The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
A sign of the times: It is encouraging to see Twitter was used to warn and update Cumbrian residents about the horrific killings and the whereabouts of Bird. It is situations like these where the microblogging service really comes into its own –spreading short, informative messages like wildfire.
An article in today's Telegraph reports on the Police’s use of Twitter in more detail, but in essence minute-by-minute updates were posted and re-tweeted across the platform, and the hashtags #whitehaven and #cumbria were used to help people track the news.
It certainly provides a strong argument against those who view the platform as pointless and ‘only for hearing about people’s breakfast habits’! We look forward to seeing how Twitter will used by the Police in the future, and can certainly see it playing a more prominent part in everyday life.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information