How to navigate pan-European influencer relations
Interesting reading in today’s FT on new bribery legislation that could affect the corporate hospitality industry and have a knock-on effect for the PR industry. The implications are less about offering an afternoon out at a premiership game or indulgences at Ascot, but more about ‘grand hospitality’ events that could come under scrutiny – especially […] ...Read more
Where does that leave media that demand or strongly hint at coverage for advertising?
Thanks for your comment Will. I’d suggest you leave those types of media out in the cold. I used to work in publishing and there really was a VERY BIG DIVIDE between advertising and editorial which is how it should be – editorial integrity. There some blurry lines with old tactics like advertorial, and newer trends like PRentertainment and Advertainment – but really editorial content, if positioned as independent and unbiased, should be just that.