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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
In the seventh of our #firefly25 anniversary interview series we meet Ngaire Moyes, ex Firefly, now director of corp comms EMEA at LinkedIn. Ngaire has worked in both agency and in-house PR across the Northern and Southern hemispheres bringing a global view on what she misses from her PR agency life, how PR has changed and why she thinks that content marketing is the way forward.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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