Expanding into Europe? Here are our five key comms considerations

Expanding into Europe? Here are our five key comms considerations

Charlotte Stoel

Charlotte Stoel

Expansion into and across Europe is a major move for most businesses. Whether based in another continent such as North America and tackling Europe for the first time, or already established in one European country and now entering other markets, Europe presents significant opportunities to grow a business and reach new prospects.

Getting your communications strategy right is an important factor to break into the European market.

Representing France, Germany and the UK, Fireflies Zahra, Marco and I, joined Jill Creelman from our partner agency Inkhouse, based in NA, to share our tips for successfully expanding into Europe.

In this video, we answer the questions:

  • We often hear from our US-based clients that they're ready to expand PR and comms efforts to Europe, where do you recommend they start?
  • Is it crucial for companies to have a physical presence in all their target countries?
  • What would be your recommendations when it comes to creating a PR program that is consistent globally?
  • What do you find is the best way to measure results in Europe?
  • How much should a company invest in comms in Europe?


Inkhouse | A Video Q&A with Firefly from Inkhouse on Vimeo.

Think you’re ready and want to hear more?

We’re hosting a webinar on 21st October to go through the practical steps of creating and running a pan-European campaign – from the right tools to collaboration tips and tricks. Join us: https://fireflycomms.com/en/pr-in-europe-webinar/ 

And if you have any questions email the team directly at hello@fireflycomms.com or Inkhouse at workwithus@inkhouse.com.

Share this story:

Read more from the blog

Blog

From changing comms to care: Six trends that will make a huge impact in 2021

Angel Pearce looks at six trends that will define the communications industry in 2021 ...Read more

Angel Pearce
Angel Pearce
Blog

The best from Firefly in 2020

Hollie Abbott looks back at some of the best content to come from the Firefly team in 2020 ...Read more

Hollie Abbott
Hollie Abbott
Blog

What's hot in tech right now?

What's hot in tech right now? Firefly's team looks at the trends in December. ...Read more

Eleanor Frere
Eleanor Frere

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information