PR history solves future PR mystery

PR history solves future PR mystery

Claire Walker

Claire Walker

“The future of communications is integrated, the future of content is visual, the size of content is ‘snackable’ and the future will come to you via a technology device”…..

….so said the 25 interviewees we spoke to on the subject of PR in the past, the present and the future. We met with communications directors, entrepreneurs, publishers, journalists and PR practitioners – all of whom we videoed. We published the videos in our #Firefly25 interview series, which can be viewed on our blog.

Acknowledging that many of our readers are time poor, we’ve put together three short summary videos, to share some of the highlights of the series.

First up we have a summary of how different PR is today compared to the past. Back then we were faced with bulging post bags – now it’s bloated email accounts. Will we one day be overwhelmed by the constant barrage of social media?

In our second summary we have present PR trends on the wane. Low tech PR people have no future; we must find our inner geek and “harness the power”. What’s more, PR in isolation cannot exist - we must integrate and accept the end of “release blasting”.

And finally, when it comes to future trends we see that science has to meet art, with PRs becoming data crunchers. We want less volume, more precision, with better targeting and more ‘snackable’, easily digestible content.

Share this story:

Read more from the blog

Blog

Is AI changing the way we search?

“The future of communications is integrated, the future of content is visual, the size of content is ‘snackable’ and the future will come to you via a technology device”….. ….so said the 25 interviewees we spoke to on the subject of PR in the past, the present and the future. We met with communications directors, […] ...Read more

Megan Dennison
Megan Dennison
Blog

How your attitude to sales impacts reputation

Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more

Claire Walker
Claire Walker
Blog

Celebrating the human influence in reputation shaping

Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information