PR history solves future PR mystery

24th Oct 2013

Claire Walker

24th Oct 2013

“The future of communications is integrated, the future of content is visual, the size of content is ‘snackable’ and the future will come to you via a technology device”…..

….so said the 25 interviewees we spoke to on the subject of PR in the past, the present and the future. We met with communications directors, entrepreneurs, publishers, journalists and PR practitioners – all of whom we videoed. We published the videos in our #Firefly25 interview series, which can be viewed on our blog.

Acknowledging that many of our readers are time poor, we’ve put together three short summary videos, to share some of the highlights of the series.

First up we have a summary of how different PR is today compared to the past. Back then we were faced with bulging post bags – now it’s bloated email accounts. Will we one day be overwhelmed by the constant barrage of social media?

In our second summary we have present PR trends on the wane. Low tech PR people have no future; we must find our inner geek and “harness the power”. What’s more, PR in isolation cannot exist - we must integrate and accept the end of “release blasting”.

And finally, when it comes to future trends we see that science has to meet art, with PRs becoming data crunchers. We want less volume, more precision, with better targeting and more ‘snackable’, easily digestible content.