Independent greeting card publishing house, Phoenix Trading, has appointed Firefly's consumer media and social media teams on a PR brief to build the profile of the fast-growing, award-winning business and recruit more Traders to further growth. The campaign starts by promoting the success story of female founder Robin Bradley, and is supported by a Twitter initiative to encourage dialogue with and between the 9,000 geographically dispersed Traders in the network.

Commenting on the new partnership Robin Bradley said, “This is the first time we have called on PR for the business within the UK. We are excited to be working with Firefly and are confident they will succeed in achieving our goal of recruiting more Traders.”

Phoenix Trading, a top ten greeting card publisher in the UK, has an exclusive range of 797 greetings cards, 78 talented artists and network of over 9,000 independent Traders across the nation. With over 100 million cards sold and after ten straight years of blistering growth, Phoenix Trading is firmly positioned as one of the fastest growing and most successful greeting card publishers in the UK.