Phoenix Trading greets Firefly for brand uplift

Phoenix Trading greets Firefly for brand uplift

Firefly news team

Firefly news team

Independent greeting card publishing house, Phoenix Trading, has appointed Firefly's consumer media and social media teams on a PR brief to build the profile of the fast-growing, award-winning business and recruit more Traders to further growth. The campaign starts by promoting the success story of female founder Robin Bradley, and is supported by a Twitter initiative to encourage dialogue with and between the 9,000 geographically dispersed Traders in the network.

Commenting on the new partnership Robin Bradley said, “This is the first time we have called on PR for the business within the UK. We are excited to be working with Firefly and are confident they will succeed in achieving our goal of recruiting more Traders.”

Phoenix Trading, a top ten greeting card publisher in the UK, has an exclusive range of 797 greetings cards, 78 talented artists and network of over 9,000 independent Traders across the nation. With over 100 million cards sold and after ten straight years of blistering growth, Phoenix Trading is firmly positioned as one of the fastest growing and most successful greeting card publishers in the UK.

Share this story:

Read more from the blog

Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information