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The future of green tech: What’s on the horizon?
Now that COP27 is behind us, we can reflect on key discussions surrounding green tech and take a look at what the future could hold. ...Read more
I can’t imagine a world when PR people pitched stories without email and the web, but according to our CEO that was the case when she set-up Firefly. Now, in this digital age, we’re likely to catch the interest of journalists and bloggers on Twitter, with some even asking us to only pitch to them this way – you know who you are!
Personally, Twitter would be the only social media channel I would use to pitch (and I do use it in a selective way) but I recently found out that an online marketing agency in the US is suggesting a new medium; LinkedIn ads. So, how does it work? Essentially, PRs write a pitch that is no longer than 75 characters; there really is no room whatsoever for fluff. This text goes into an ad where reporters can click through to see more information. The upsides to this are that:
The downside? Unfortunately, for me there are many:
Most importantly, I would feel – and I’m sure many PRs would agree – like this is a very passive approach. When you’re motivated to get the best results for your clients, sitting back and waiting for a response wouldn’t work for me. However, maybe there is scope to use this approach in tandem with more traditional outreach mediums such as phone and email? It makes sense, but the returns on investment still need to be proven.
This post was written by Charlotte.
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