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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
I’m speaking at the CIPR on ethics. http://www.cipr.co.uk/Training/index.htm The only way we’re going to be taken seriously as professionals is if we’re trustworthy and accountable for our professional advice and decisions.
So here’s a little conundrum to ponder…
A monitoring and press cutting agency offers you a 10% discount on their services if you roll your whole client base in. This discount could be pocketed by your agency or passed on to your clients. What should you advise?
The right answer is in clause 3.3 of the PRCA code of conduct http://www.prca.org.uk/StandardsinPR
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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