Pocket or pass?

Pocket or pass?

Claire Walker

Claire Walker

I’m speaking at the CIPR on ethics. http://www.cipr.co.uk/Training/index.htm The only way we’re going to be taken seriously as professionals is if we’re trustworthy and accountable for our professional advice and decisions.

So here’s a little conundrum to ponder…

A monitoring and press cutting agency offers you a 10% discount on their services if you roll your whole client base in. This discount could be pocketed by your agency or passed on to your clients. What should you advise?

The right answer is in clause 3.3 of the PRCA code of conduct http://www.prca.org.uk/StandardsinPR

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