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Three tips to avoid a PR setback damaging your company reputation
The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more
I’m speaking at the CIPR on ethics. http://www.cipr.co.uk/Training/index.htm The only way we’re going to be taken seriously as professionals is if we’re trustworthy and accountable for our professional advice and decisions.
So here’s a little conundrum to ponder…
A monitoring and press cutting agency offers you a 10% discount on their services if you roll your whole client base in. This discount could be pocketed by your agency or passed on to your clients. What should you advise?
The right answer is in clause 3.3 of the PRCA code of conduct http://www.prca.org.uk/StandardsinPR
The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more
Talk of the metaverse is everywhere, but what are the implications of its development on the future of communications? ...Read more
I’m speaking at the CIPR on ethics. http://www.cipr.co.uk/Training/index.htm The only way we’re going to be taken seriously as professionals is if we’re trustworthy and accountable for our professional advice and decisions. So here’s a little conundrum to ponder… A monitoring and press cutting agency offers you a 10% discount on their services if you roll […] ...Read more
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