The Evolution of the PR Brain: 1988 – 2013

The Evolution of the PR Brain: 1988 – 2013

Firefly HQ

Firefly HQ

It’s 1988: Margaret Thatcher is Prime Minister, Beetlejuice and Who Framed Roger Rabbit are box office hits and A Brief History of Time by Stephen Hawking is a best seller. PR secretaries have daisy wheel typewriters, PR execs only have roll-o-decks, a telephone and piles of paper on their desks. Only the MD has a brick-sized mobile phone.

A PR exec in 1988 if told to tweet might leap up and do the Birdie Song dance. He/she would have been deeply shocked to be told that in 25 years' time they’d be multi-media geeks able to alter photography, edit videos, edit live documents on the internet, hold and attend web-based conferences from their desks, tweet, link, post and generally work at 30 times the pace.

Flash forward to 2013: Justin Bieber and Miley Cyrus have become supreme overlords of the world through a combination of twerking and fanatical fans, video games have overtaken films as the leading multimedia properties and Stephen King has written a sequel to The Shining. Modern day PRs are now spoilt for choice when it comes to laptops and mobile phones, we’re all social media gurus, Google runs our life with SEO and alerts and we’ve probably never written a cheque (well, I haven’t).

It all begs the question, where will the PR industry go from here? Will we be able to transmit press releases from our brain to a journalist’s brain? Will we teleport to meet our clients or to meet each other? Will our clients all be cyborgs serving a central artificial intelligence? OK, probably not. We’ve already had Twitter, grumpy cats, Vine and Gangnam Style. Perhaps One Direction will branch into perfume…what do you mean they already have?!?

1988

2013

As a part of our 25th anniversary celebrations, please enjoy Firefly’s infographic on the differences in the mind-set of a PR exec in 1988 and 25 years later in 2013, as seen on PR Moment.

Thanks to, Annabel Abbs, Rhiannon Jones and Melissa Geddes for the 1988 memories.

Thanks to Tom Reynolds, Charlotte Stoel and Austin Brailey for the 2013 inspiration.

Watch and follow our #firefly25 video interview series and watch out for the survey results and our own Firefly white paper on the Past, the Present and the Future of PR.

Share this story:

Read more from the blog

Blog

Is VR growing up?

There was a time when it looked like virtual reality (VR) would never be able to shake its clunky image. From the release of Nintendo’s Virtual Boy in 1994 to Google’s low-price headset, Google Cardboard, it was hard to hear about a new iteration of VR without the additional point of ‘unfulfilled expectations’. Despite numerous […] ...Read more

Matthew Healey
Matthew Healey
Blog

PR and Communications in the run up to a rebrand

Effectively managing PR and communications during a rebrand involves maintaining continuous engagement, understanding the transition process, focusing on consistent messaging, and preparing the audience for the upcoming brand identity change. ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

Why we know everything – and nothing – about the Met Gala

The Met Gala cultivates a reputation of exclusivity and mystique while showcasing avant-garde haute couture creations enhanced by cutting-edge technology on the iconic red carpet. ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information