We’ve an APPetite for success and healthier living. You too?

We’ve an APPetite for success and healthier living. You too?

Charlotte Stoel

Charlotte Stoel

Were you listening to Talk Radio last Wednesday morning? If so, you may have heard about Prodigy Patient, in a segment discussing cyberchondriacs. Prodigy Patient is an app that helps you get better faster by informing you about your health. Firefly has begun the first phase of the PR programme which includes an app launch, research campaign, TV and radio day as well as paid and organic social activity aimed at driving downloads. The app is available on all major platforms – Android, Windows Phone and IOS.

Also on the way is rungway – a micro-mentoring app which is the brainchild of Julie Chakraverty. Still in beta, Firefly has been involved from its inception, with messaging evolving as more users come on board. Firefly’s late Spring launch plans include a study into mentoring, an app review programme, profiling Julie and social media support (paid and organic). The objective for rungway is to continue to build on the current supportive and engaged community who form the beta test. Join Claire Walker’s PR professionals mentoring group and be a beta tester, register at: http://www.rungway.com/

Share this story:

Read more from the blog

Charlotte Stoel

The Impact of AI in Journalism

How is AI shaping the future of journalism? We attended AI Summit London to discover the latest insights from Reuters and The Times. Moreover, what does this mean for the future of comms? ...Read more

Charlotte Stoel
Charlotte Stoel
Blog

Five Steps to Shaping Your Reputation Strategy

Looking to implement a reputation shaping programme? Here are five key steps you need to take into consideration. ...Read more

Selina Jardim
Selina Jardim
Blog

Professional Wrestling – Lessons for Successful PR Campaigns

At first glance, public relations and professional wrestling seem worlds apart. However, there are actually quite a few lessons the comms industry can take from the world of wrestling. ...Read more

Emily Royle
Emily Royle

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information