

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Were you listening to Talk Radio last Wednesday morning? If so, you may have heard about Prodigy Patient, in a segment discussing cyberchondriacs. Prodigy Patient is an app that helps you get better faster by informing you about your health. Firefly has begun the first phase of the PR programme which includes an app launch, research campaign, TV and radio day as well as paid and organic social activity aimed at driving downloads. The app is available on all major platforms – Android, Windows Phone and IOS.
Also on the way is rungway – a micro-mentoring app which is the brainchild of Julie Chakraverty. Still in beta, Firefly has been involved from its inception, with messaging evolving as more users come on board. Firefly’s late Spring launch plans include a study into mentoring, an app review programme, profiling Julie and social media support (paid and organic). The objective for rungway is to continue to build on the current supportive and engaged community who form the beta test. Join Claire Walker’s PR professionals mentoring group and be a beta tester, register at: http://www.rungway.com/
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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