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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
That's it, it's official. Queen Elizabeth is now the longest reigning monarch. At 5:30 BST on 9th September 2015, our Queen will have reigned over Britain for 63 years, 7 months, 16 hours and approximately 30 minutes. She surpasses the reign of her great-great-grandmother Queen Victoria.
Across the nation (well, aside from republicans), there is much love for our Queen and big brands make the most of that. Here are some clever PR examples of brands who have capitalised on our monarch's popular profile.
[caption id="attachment_9607" align="alignright" width="200"] Posh nosh: Kelloggs Queen Flakes[/caption]
This is just my favourite selection of PR stunts, do you have any favourites to add to the mix?
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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