Best PR stunts featuring our Queen

Best PR stunts featuring our Queen

Charlotte Stoel

Charlotte Stoel

That's it, it's official. Queen Elizabeth is now the longest reigning monarch. At 5:30 BST on 9th September 2015, our Queen will have reigned over Britain for 63 years, 7 months, 16 hours and approximately 30 minutes. She surpasses the reign of her great-great-grandmother Queen Victoria.

Across the nation (well, aside from republicans), there is much love for our Queen and big brands make the most of that. Here are some clever PR examples of brands who have capitalised on our monarch's popular profile.

[caption id="attachment_9607" align="alignright" width="200"]Kelloggs Queen Flakes Posh nosh: Kelloggs Queen Flakes[/caption]

  • Kellogg's: For this recent milestone, the Kellogg's created a culinary masterpiece fit for a Queen, featuring edible diamonds and pearls. One must have a good brekkie before starting the day!
  • Peppa Pig: The Queen joined Peppa Pig to jump in muddy puddles in a special Jubilee episode
  • Notonthehighstreet: To celebrate Mother's Day Notonthehighstreet commissioned a photo of the Queen (well a lookalike) to take a selfie. We especially like the corgi stickers on her phone - nice touch!
  • The Body Shop: With more lookalikes, The Body Shop created this clever little video with their version of what happens at Buckingham Palace on the morning of Mother's Day
  • Airbnb: Another brand to go down the lookalike route, timing a stunt around the Queen and Prince Philip's royal visit to Berlin earlier in the year
  • London 2012 Olympics: No lookalike for this, the Queen herself was part of in a James Bond themed film during the opening ceremony of the Olympics. It was reported that "delighted to be asked to be involved in something so exceptional"


This is just my favourite selection of PR stunts, do you have any favourites to add to the mix?

Share this story:

Read more from the blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information