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The powerful comms combo between strategy and creativity
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
In this month’s Spark we hear from Gareth David, previously Deputy City Editor at The Sunday Times and now growing companies consultant at Cubitt Consulting. Gareth talks to Claire Walker about what British businesses should be doing to get ready for an IPO listing in the next boom period.
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say. ...Read more
With SEO being the bread and butter for comms professionals, how much power do search engines wield to control how we think about products? ...Read more
Brands are facing reputational challenges over greenwashing accusations, but Patagonia has remained authentic through a simple, but definitive statement. ...Read more
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