PR tool of the month: Last Pass

PR tool of the month: Last Pass

Eleanor Frere

Eleanor Frere

Please enter your password... Something we are asked multiple times per day and, of course, can often not remember. After scouring through files to find that one precious document containing all your passwords, rifling through old emails, usually we just click ‘Forgot your password’.

Shopping accounts, bank accounts, memberships, personal emails, work emails, multiple social platforms, related social tools and profiles – there are now so many things requiring us to enter, and worse, remember a password. For us PRs, the list continues even further – passwords for our clients’ social media accounts, Trello, Basecamp, coverage trackers, media tools – it just keeps going.

Luckily, the browser extension LastPass claims to offer a solution – managing all your passwords across all your devices for you. All you have to do is remember one master password.

Once downloaded, you can save down passwords and add sites manually, import them from your email or simply let LastPass automatically save passwords when you log in on new sites. Different to a browser keychain, passwords are not automatically generated in the password field when trying to log in to accounts. If others use your computer, for example, they cannot simply access your accounts. There is also the option for a special business service for teams to be able to easily share and safely store passwords, so there’s no need to hand over a massive document filled with passwords – thank goodness!)

Data security with this certainly crossed our minds. Offering secure and reliable data protection, though, is something LastPass guarantees and in fact prides itself on. With strong encryption algorithms and local encryption, only you can access your information – LastPass can’t even see it.

Traditional passwords are on their way out, as we witness the (slow) rise of multi-factor authentication mechanisms, voice authentication and even fingerprints. But, while we wait for a better solution to become wide spread, LastPass could be a great means to free up some head space and safely de-clutter our brains of those many jumbled up words, letters and numbers.

 

Share this story:

Read more from the blog

Manage your passwords with LastPass
Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Manage your passwords with LastPass
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Manage your passwords with LastPass
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information