PR True Or False Podcast: “There Is No Such Thing As New News”

PR True Or False Podcast: “There Is No Such Thing As New News”

Firefly HQ

Firefly HQ

Remember the story about how much Michael Phelps ate to train for the Olympics? Sound familiar? That's because it's a story that has been written before about other sportsmen. In this week's podcast, Phil and Austin discuss whether there's such a thing as 'new news'. Phil argues that whether it's the calories that sportsmen consume, Lego sculptures or extreme ironing, we've seen it all before. Austin's not so sure. But what will the verdict be: true or false?

Share this story:

Read more from the blog

Blog

Is AI compromising our curiosity?

As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more

Selina Jardim
Selina Jardim
Technology

Cracking the communication code in technology

Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more

Sameer Jama
Sameer Jama
Blog

How Barbie’s reputational overhaul painted the world pink

Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information