PR True Or False Podcast: “There Is No Such Thing As New News”

PR True Or False Podcast: “There Is No Such Thing As New News”

Firefly HQ

Firefly HQ

Remember the story about how much Michael Phelps ate to train for the Olympics? Sound familiar? That's because it's a story that has been written before about other sportsmen. In this week's podcast, Phil and Austin discuss whether there's such a thing as 'new news'. Phil argues that whether it's the calories that sportsmen consume, Lego sculptures or extreme ironing, we've seen it all before. Austin's not so sure. But what will the verdict be: true or false?

Share this story:

Read more from the blog

Blog

Is AI changing the way we search?

Remember the story about how much Michael Phelps ate to train for the Olympics? Sound familiar? That’s because it’s a story that has been written before about other sportsmen. In this week’s podcast, Phil and Austin discuss whether there’s such a thing as ‘new news’. Phil argues that whether it’s the calories that sportsmen consume, […] ...Read more

Megan Dennison
Megan Dennison
Blog

How your attitude to sales impacts reputation

Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more

Claire Walker
Claire Walker
Blog

Celebrating the human influence in reputation shaping

Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more

Alexandra Kourakis
Alexandra Kourakis

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information