CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions - like accountancy and law - and whether that's even desirable in the first place.

Before listening, check out the PR Week piece - www.prweek.com/article/1282506/p…sional-crossroads

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Views expressed in this podcast are Phil and Austin’s and do not necessarily reflect the view of Firefly, its employees or clients.