PR True Or False: PR Should Be Seen As A Profession Rather Than A Trade

PR True Or False: PR Should Be Seen As A Profession Rather Than A Trade

Firefly HQ

Firefly HQ

CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions - like accountancy and law - and whether that's even desirable in the first place.

Before listening, check out the PR Week piece - www.prweek.com/article/1282506/p…sional-crossroads

Tweet us @PRTrueOrFalse if you’d like to join the conversation or suggest topics for future shows. Don’t forget, you can now also subscribe to ‘PR True or False’ on iTunes.

Views expressed in this podcast are Phil and Austin’s and do not necessarily reflect the view of Firefly, its employees or clients.

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