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Three tips to avoid a PR setback damaging your company reputation
The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more
CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions - like accountancy and law - and whether that's even desirable in the first place.
Before listening, check out the PR Week piece - www.prweek.com/article/1282506/p…sional-crossroads
Tweet us @PRTrueOrFalse if you’d like to join the conversation or suggest topics for future shows. Don’t forget, you can now also subscribe to ‘PR True or False’ on iTunes.
Views expressed in this podcast are Phil and Austin’s and do not necessarily reflect the view of Firefly, its employees or clients.
The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more
Talk of the metaverse is everywhere, but what are the implications of its development on the future of communications? ...Read more
CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions – like accountancy and law – and whether that’s even desirable in the first place. Before […] ...Read more
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