Chinese security solutions specialist, Reolink, has chosen Firefly’s Munich office to manage its public relations activity in Germany as it increases its focus on expanding in the German market.

Reolink, headquartered in Hong Kong, manufactures reliable and high-quality security cameras for business and home users alike. The company firmly believes that safety is one of the most important topics in society and should be guaranteed for everyone. The DIY nature of its products, which include professional security cameras, ensure they are easy to operate for all sorts of users and everyone can feel safer at home and at work.

Since its founding in 2009, Reolink has been steadily working to further enhance its security camera technology. With strong experience in the security field and a solid understanding of its users’ needs, Reolink is already serving more than 2,000,000 customers in more than 200 regions and countries.

With this success already under its belt, Reolink has set its sights on showing its innovation, strength and benefits to users in the German market, and needed the support of an experienced PR agency in the region to do so. Following the pitch process, Reolink chose Firefly Communications in Munich, the German subsidiary of the London headquartered company, after feeling convinced and confident in the agency’s ability to craft and execute a tailor-made, targeted public relations plan in Germany.

Firefly Munich has been in operation since 2001 and manages a string of well-known clients, including the likes of MATESO, Corel, and Conversant.  The Reolink account will be managed day-to-day by German country manager, Henrike von Schau; account manager, Bianca Koch; and senior account executive, Judith Hente.