PR True or False: “It’s possible for PR agencies to make up research results”

PR True or False: “It’s possible for PR agencies to make up research results”

Firefly HQ

Firefly HQ

The first podcast in a new series presented by Fireflies: Austin Brailey and Phil Szomszor.

Each week Austin and Phil take a statement about PR and, as industry insiders, decide whether it's true or false based on their experiences.

This week, they address whether "It's possible for PR agencies to make up research results."

Have a listen and let us know what you think. Do you think it's possible for agencies to make up research results? Have you had any experience of it, either as a PR or journalist?




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