The first podcast in a new series presented by Fireflies: Austin Brailey and Phil Szomszor.
Each week Austin and Phil take a statement about PR and, as industry insiders, decide whether it's true or false based on their experiences.
This week, they address whether "It's possible for PR agencies to make up research results."
Have a listen and let us know what you think. Do you think it's possible for agencies to make up research results? Have you had any experience of it, either as a PR or journalist?
We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make […] ...Read more
How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new […] ...Read more
LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. It’s no longer just a professional networking site, but a social media […] ...Read more
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