

Blog
A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
The title of this week's podcast was inspired by Luben Solev, who shared a report with us called "Why Was That Retweeted?: The Retweet Report", which got us thinking about the value of a retweet and whether it is an effective indicator about the power of retweeting.
When we put the question out on Twitter, we got an immediate retweet from research company Pearlfinders...
@theredrocket @PRTrueOrFalse either way, let us be the first to validate your tweet! #meta
— Pearlfinders (@Pearlfinders) February 5, 2014
But that didn't really answer our question! So in our latest PR True Or False podcast we take a closer look at the world of retweets to try and come to a conclusion about whether retweets are essential to measuring effectiveness.
Coincidently, Klout - which uses retweets within its algorithm - went live with the new version of its platform after we recorded the show. You can read all about it on the Klout blog. Klout claims that it has left its algorithm unchanged, although has taken down its page explaining its scoring methodology, so change may be around the corner.
Tweet us @PRTrueOrFalse if you’d like to join the conversation or suggest topics for future shows. Don’t forget, you can now also subscribe to ‘PR True or False’ on iTunes.
Views expressed in this podcast are Phil and Austin’s and do not necessarily reflect the view of Firefly, its employees or clients.
Links mentioned in this podcast include:
New Data Indicates Twitter Users Don't Always Click the Links They Retweet - Hubspot
Want a Retweet? Include a Photo - Mashable
What’s the Value of a Tweet? - SumAll
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information