PR True Or False: Retweets Are Essential In Measuring The Effectiveness Of Tweets

PR True Or False: Retweets Are Essential In Measuring The Effectiveness Of Tweets

Firefly HQ

Firefly HQ

The title of this week's podcast was inspired by Luben Solev, who shared a report with us called "Why Was That Retweeted?: The Retweet Report", which got us thinking about  the value of a retweet and whether it is an effective indicator about the power of retweeting.

When we put the question out on Twitter, we got an immediate retweet from research company Pearlfinders...

But that didn't really answer our question! So in our latest PR True Or False podcast we take a closer look at the world of retweets to try and come to a conclusion about whether retweets are essential to measuring effectiveness.

Coincidently, Klout - which uses retweets within its algorithm - went live with the new version of its platform after we recorded the show. You can read all about it on the Klout blog. Klout claims that it has left its algorithm unchanged, although has taken down its page explaining its scoring methodology, so change may be around the corner.

Tweet us @PRTrueOrFalse if you’d like to join the conversation or suggest topics for future shows. Don’t forget, you can now also subscribe to ‘PR True or False’ on iTunes.

Views expressed in this podcast are Phil and Austin’s and do not necessarily reflect the view of Firefly, its employees or clients.

Podcast show notes:

Links mentioned in this podcast include:

New Data Indicates Twitter Users Don't Always Click the Links They Retweet - Hubspot
Want a Retweet? Include a Photo - Mashable
What’s the Value of a Tweet? - SumAll



Share this story:

Read more from the blog


A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information