Firefly founder and CEO Claire Walker talks to Richard Houghton, non-executive director of Firefly, about the need for PRs to be all-rounders and why the industry must have more confidence when it comes to planning and evaluation.
Richard Houghton on the past, the present and the future of PR from FireflyCommsPR on Vimeo.
Firefly founder and CEO Claire Walker talks to Richard Houghton, non-executive director of Firefly, about the need for PRs to be all-rounders and why the industry must have more confidence when it comes to planning and evaluation. ...Read more
Those who are responsible for sales have a huge impact on business success. Building a strong sales reputation is therefore crucial. ...Read more
Whilst AI can be a useful PR tool, the human element should always remain central to any PR campaign. ...Read more
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