British cyber-safety company SafeToNet has appointed technology marketing communications agency Firefly Communications, and public affairs and media relations agency, PLMR, to handle proactive media and Government relations in the UK. The programme commenced in May 2017.

Following a competitive pitch process, SafeToNet appointed Firefly and PLMR to launch its upcoming app offerings and raise awareness around online safeguarding for UK families, with a blend of media relations, stakeholder engagement and content creation.

“Firefly and PLMR stood out to us. Both agencies demonstrated creativity and enthusiasm, as well as expertise in their respective fields. They understood not just the technology, but also the sensitive topics surrounding online safety and privacy,” said Richard Pursey, CEO and founder of SafeToNet. “The online safety sector is growing, yet many cyber-safety companies are struggling to get the right balance of safety and privacy. We’re passionate about striking this balance for families and believe that Firefly and PLMR are the right agencies to help us communicate this.”

Claire Walker, CEO and founder of Firefly added: “We were inspired by SafeToNet’s long-term vision for the future of online safety. As a technologist and mother of children who are digitally connected 24/7 I was impressed with how SafeToNet’s technology can accurately flag suspicious activities without compromising anyone’s privacy.”

Oliver Lane, Director of PLMR said: “SafeToNet has developed critically important, cutting-edge technology and it is wonderful that a British business is at the forefront of protecting children and young people online. We are proud to be supporting SafeToNet, and are looking forward to partnering with Firefly to help SafeToNet achieve the success they deserve."