Search, social and video conf in one? We can’t stop talking about Google+…and why it’s brilliant for public relations people

Search, social and video conf in one? We can’t stop talking about Google+…and why it’s brilliant for public relations people

Caroline Higgins

Caroline Higgins

FINALLY. That’s the way I feel about Google+.

There are lots of Google-detractors out there, and with the BSkyB bid quashed by Murdoch himself, I totally understand why competition commission and reputation management may be the words on everyone’s lips. But honestly, this is one PR launch that’s been lost in the noise and you’ve got to pay attention because it will go BIG.

Having been invited to the ‘test group’ (thank you Ben), I went about creating my ‘circles’. These little groups create communities for you on your profile so you can really simply send status updates or share photo albums with just your friends, or your business contacts, or your mum, without letting anyone else see it. It’s what I so wanted in Twitter. In Facebook. In Linkedin. But it’s all in one place and I feel totally in control.

Now this isn’t intended to be an advert, but I’m genuinely too excited to contain it. For clients, Google+ has huge potential since it doesn’t require your contacts to approve you before you can add them to your profile or circles. So if you wanted to send out a message to all your clients, or a particular media group, they wouldn’t know which circle they were in but they would be in one easy place for you to send messages to, the latest corporate video, or photos from an event. There’s also a video ‘hangout’ facility, which may well be the next-gen free conference facility. If Google listens to feedback though, it seems the current capabilities in this test version could be just the tip of the iceberg.

Fancy trying it together? Get invited now!

Share this story:

Read more from the blog

plant growing from pennies
Blog

Creating a recession proof reputation

Tips from Claire Walker on how to build and maintain a recession proof reputation in a time of economic downturn. ...Read more

Claire Walker
Claire Walker
beach ball in pool
Blog

How can travel tech make summer holidays more sustainable?

Travel tech is providing all sorts of ways to lessen our carbon footprints when travelling this summer. Read more to find out how! ...Read more

Megan Hogg
Megan Hogg
speech bubble with dots
Blog

Knowing your team: the bedrock of internal communications

The shift to homeworking has seriously affected internal communications. Here are some ideas on how to bounce back. ...Read more

Ben Brigham
Ben Brigham

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information