Showpad, the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. The Munich team has been responsible for press and public relations in the three countries since 15th January.

Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully. Its cloud-based content system enhances sales enablement, enabling the sharing of interactive sales and marketing content as well as sales training and coaching. An AI system integrated in Showpad captures usage data from content in accordance with GDPR, identifies successful sales techniques and in turn automates provision of content for shareable sales documents. Sales employees can use the interaction data to optimise their sales conversations and ensure a better buying experience for the customer.

"Sales Enablement is an important part of digital transformation in sales-oriented companies in many parts of Europe and the USA. There is still a lot of pioneering work to be done in German-speaking countries," comments Michael Frauen, Managing Director DACH at Showpad. "With Firefly at our side, we are well positioned to give the topics of sales enablement and digital transformation in sales in the entire DACH market the space they deserve.”

"In recent years, many sales tools have focused on winning new customers and neglected the care of existing customers and prospects," adds Marco Dautel, Associate Director at Firefly Germany. "The Showpad platform offers both, helping sales and marketing work together productively. The platform helps companies get the most out of their sales resources to optimise conversion rates. Sales Enablement is virtually unknown as a category in Germany. With Showpad we have the chance to create the category and to present a new, innovative brand to the DACH market".