A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
In the ‘demanding’ social network stakes, is Facebook to Twitter what J-Lo is to Jennifer Garner? Are some social media sites just higher-maintenance than others, requiring more love, care and attention, lest they start misbehaving or taking liberties?
Facebook was on my naughty list for a week because it wasn’t working correctly on the iPhone, booting me off in the middle of making (what was surely) a hilarious post. Then a kind and more clued-up friend suggested I download the Facebook for iPhone software update to get the fix, which was right there, ready and waiting in the Apps Store. Oops.
More recently, I’ve started to receive SPAM-like emails from LinkedIn users pitching me various services after spotting my profile. The senders of these emails are unknown to me and our connection is tenuous (for example, belonging to a common LinkedIn group). Where are the ‘dislike’ and ‘disable’ buttons for this? LinkedIn as a lead-gen tool, I get: but the (total) irrelevance of the content sent to me, I don’t get.
And lastly, check out the comments section of this Guardian piece, where some readers became very irritated at not being able to find the article ‘recommend’ feature.
Our relationship with social media and technologies, it seems, can be a metaphor for real-life relationships: burning hot one minute, running cold the next. And mostly waiting for experience-enhancing upgrades.
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
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