Social media measurement: Is Hootsuite jumping into a black hole?

Social media measurement: Is Hootsuite jumping into a black hole?

Charlotte Stoel

Charlotte Stoel

In any PR activity we need to measure results, and this raised new challenges when social media came on the scene.

Many measurement and analytics experts jumped on the bandwagon to offer tools that help brands ‘measure online influence’ via these social media platforms.  Last week Hootsuite announced its new analytics solution which moves away from being just a simple social media dashboard and into a versatile online brand management service. In my eyes, this move by Hootsuite can be seen as both clever and brave. Clever, as social media measurement is a very hot topic and everyone is looking for those tools to give their social media activity ‘meaning’. Brave, as this is an incredibly competitive space and thus far, I do not believe one solution has truly cracked it.

At Firefly we’re always open to new tools, that could complement our own FireTalk service, so we will certainly be giving Hootsuite a go.

This post was written by Charlotte.

Share this story:

Read more from the blog

Blog

The rise of FemTech

We’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women. And this revolution is broadening the conversation beyond contraception and conception. ...Read more

Rebecca Graham
Rebecca Graham
Blog

Spokespeople - navigating the social media tight rope

Social media has become an indispensable tool for companies seeking to communicate with their audience. Yes, those little apps on our phones aren’t just for sharing memes anymore – they are now a powerhouse for companies trying to get their message out there. ...Read more

Megan Dennison
Megan Dennison
Blog

The power of storytelling: How Wrexham AFC rose from the ashes

From obscurity to global fame, Wrexham AFC's growth has been staggering. What can companies learn from them? ...Read more

Ben Brigham
Ben Brigham

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information