“Hi, how are you? Are you interested in buying my wares” said Bob, who then turned his back and walked away.

“Hi, how are you? Are you interested in buying my wares” said Bob, who then turned his back and walked away.

Sophie Goodwin

Sophie Goodwin

 

Do you ever strike up a conversation and midway through it, walk away?  I bet you don’t in real life, unless you’re a very rude person. Start as you mean to go on, by following it through.

Looking at the three points in my previous blog post about ‘resisting conversations’, I still have a few more questions.  Are the brands that are not participating in social media having conversations with their audience, or are they just initiating a conversation and then leaving the audience to work the rest out for itself?  Does traditional marketing, advertising and PR not allow the conversation to continue?

Maybe that’s it: if you don’t engage and interact with your audience, are you just an orator telling your audience what you think they want to hear?

Would your strategy be any different from the ancient Romans, like Cicero, who believed that through oration his political thoughts would spread by word of mouth?  Perhaps this is where the problem lies.  Many brands are comfortable starting a conversation – laying the seed for discussion, so to speak – but when it actually comes down to continuing the conversation, they vanish and hide behind their desks.

Share this story:

Read more from the blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker

Discussion

  1. Test test test

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information