

Comms planning
What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
Do you ever strike up a conversation and midway through it, walk away? I bet you don’t in real life, unless you’re a very rude person. Start as you mean to go on, by following it through.
Looking at the three points in my previous blog post about ‘resisting conversations’, I still have a few more questions. Are the brands that are not participating in social media having conversations with their audience, or are they just initiating a conversation and then leaving the audience to work the rest out for itself? Does traditional marketing, advertising and PR not allow the conversation to continue?
Maybe that’s it: if you don’t engage and interact with your audience, are you just an orator telling your audience what you think they want to hear?
Would your strategy be any different from the ancient Romans, like Cicero, who believed that through oration his political thoughts would spread by word of mouth? Perhaps this is where the problem lies. Many brands are comfortable starting a conversation – laying the seed for discussion, so to speak – but when it actually comes down to continuing the conversation, they vanish and hide behind their desks.
Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more
May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more
As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more
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Charlotte
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