“Don’t talk to me! I will not listen,” said Bob, who then sat down and waited for someone to buy his wares.

“Don’t talk to me! I will not listen,” said Bob, who then sat down and waited for someone to buy his wares.

Sophie Goodwin

Sophie Goodwin


Why would companies and brands NOT want to engage in online conversations with their customers?  Well, to be honest with you, I’m not really sure.

I can only really think of three reasons why companies would not want to engage in social media:

1)      They have something to hide, or are scared of opening up channels to public scrutiny.

If you are listening, you’ll spot and solve the problem quickly before it bubbles up like lava – too hot to handle.

 2)      They believe their audience is not using that platform. Which could just be a gut feeling, for how could they know for sure?

 This is changing as the younger generations grow older. My 87-year old grandmother is on Facebook! Generations use social media differently but all generations are engaged.

 3)      If it’s neither of the above, then maybe it’s because social media has not yet entered their lives.

Yes, it’s maybe new and difficult to grasp for some. You can’t understand what you don’t know. Be inquisitive.  Facebook is not just for your teenage kids. Join in?

Share this story:

Read more from the blog

Comms planning

What can 'The Rise and Fall of Abercrombie & Fitch' teach us about managing reputations?

Lucas Jackson analyses Netflix's latest documentary on Abercrombie and Fitch, discussing its impact on reputation. ...Read more

Lucas Jackson
Lucas Jackson
Tech News

April showers bring May flowers in the form of exciting tech innovation

May has brought a range of innovation across the tech sector, from AI to VR and more. ...Read more

Megan Hogg
Megan Hogg
Claire Walker

A virtual playground: How can VR tools benefit your comms efforts?

As VR adoption increases, the technology is transforming both the world of work and our personal lives. How can comms professionals leverage VR for campaigns? ...Read more

Claire Walker
Claire Walker

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information