Social media sense = like striking gold

Social media sense = like striking gold

Ana Mangahas

Ana Mangahas

While doing my rounds in search of interesting PR content on the web, I ran across this blog entry from a marketing firm based in Reno, Nevada. Reno is known for being a mini-Las Vegas (owing to its numerous casinos) and a history linked to the Nevada gold rush in the 1800s. If you’ll pardon the pun, I think the firm has unearthed some valuable nuggets of wisdom, with regard to the limitations of social media when it’s not accompanied by the right objectives, time investment and supporting strategies. I particularly agree with the assertion that social media success can’t happen overnight (unless you, too, are planning an elaborate hoax about resigning from your company).

On the flip side of those companies waiting on baited breath for their Twitter strategy to start paying dividends, are those who should really embrace social media, but won’t. And it’s this psychological barrier that – along with dispensing good, social media sense – communications consultants must help their clients overcome, with plenty of relevant evidence.

On the bright side, there is so much more cogent discussion about PR and social media that really, it’s like a gold rush in and of itself.

Share this story:

Read more from the blog

Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information