

Blog
A changing landscape: Building reputations amid shrinking media pools
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
SoftMaker, the leading provider of office-productivity software in Germany, has appointed Firefly
Following previous PR success with Firefly Communications in Germany, SoftMaker has appointed Firefly to head up PR activities in the UK, focusing on creating a greater media presence.
SoftMaker is renowned for its Office programs for Windows, Linux and Android, with a reputation for impeccable quality, stability and value. Firefly will be in charge of building and maintaining relationships with key media in the UK, with a media relations and product focused communications program.
The UK account will be handled by Firefly Communications consultant Tom Reynolds who will report directly to Jordan Popov at SoftMaker.
"The market for office applications is brutally competitive,” commented Claire Walker, CEO and founder of Firefly Communications. “There are big players such as Lotus SmartSuite or WordPerfect, who have tried to overcome the heavy presence of Microsoft in the media, but with very little success. SoftMaker has managed to hold its own and we are excited to take on the challenge and help elevate SoftMaker to the next level in the UK."
Commenting on the appointment, Martin Kotulla, CEO and founder of SoftMaker added, "SoftMaker has experienced very strong growth and sustained media presence in Germany, despite having Microsoft Office as our primary competitor. Firefly Communications is an agency that has an incredibly strong understanding and knowledge of the UK software market, so we are looking forward to replicating our German success in the UK.”
Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more
How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more
Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information