SoftMaker, the leading provider of office-productivity software in Germany, has appointed Firefly Communications as its UK PR agency.

Following previous PR success with Firefly Communications in Germany, SoftMaker has appointed Firefly to head up PR activities in the UK, focusing on creating a greater media presence.

SoftMaker is renowned for its Office programs for Windows, Linux and Android, with a reputation for impeccable quality, stability and value. Firefly will be in charge of building and maintaining relationships with key media in the UK, with a media relations and product focused communications program.

The UK account will be handled by Firefly Communications consultant Tom Reynolds who will report directly to Jordan Popov at SoftMaker.

"The market for office applications is brutally competitive,” commented Claire Walker, CEO and founder of Firefly Communications. “There are big players such as Lotus SmartSuite or WordPerfect, who have tried to overcome the heavy presence of Microsoft in the media, but with very little success. SoftMaker has managed to hold its own and we are excited to take on the challenge and help elevate SoftMaker to the next level in the UK."

Commenting on the appointment, Martin Kotulla, CEO and founder of SoftMaker added, "SoftMaker has experienced very strong growth and sustained media presence in Germany, despite having Microsoft Office as our primary competitor. Firefly Communications is an agency that has an incredibly strong understanding and knowledge of the UK software market, so we are looking forward to replicating our German success in the UK.”