2013 Spending Review – Osborne’s burger blunder

2013 Spending Review – Osborne’s burger blunder

Yani Giazizoglou

Yani Giazizoglou

Today marked the coalition’s second comprehensive spending review, a hugely important set-piece in the political life of this government. This year’s review covers government spending in 2015-16, with George Osborne outlining another £11.5bn of cuts - should he still be in office.

With big set-piece events like this, one would expect a laser-like focus from his comms team, laying the groundwork for this hugely important statement across both social and traditional media. However, the night before the review, the chancellor’s twitter followers were treated to a rather awkward shot of the man himself, working on his speech and eating a greasy-looking burger and chips:

George Burger

This single tweet sent the Westminster Twitterati into a frenzy, with the BBC’s political correspondent Norman Smith dedicating several tweets to #burgergate:

Norman smith

This twitter noise led to the story being picked up by a large number of national publications, with even the right leaning papers, such as The  Sun and Telegraph, running pieces criticising the Old Etonian’s ham-fisted attempt to appear like a ‘man of the people’ a few hours before announcing cuts.

Ultimately, the burger blunder has served to blur the message that the Chancellor was trying to deliver – of a straight-talking man bringing down public spending – and instead opened him up to all sorts of eye-rolling and mockery. Not clever PR.

Share this story:

Read more from the blog

Blog

Three tips to avoid a PR setback damaging your company reputation

The RFU and BA recently experienced a reputational setback. What lessons can be learned on how to avoid damaging your company's reputation? ...Read more

Megan Hogg
Megan Hogg
Blog

Is the metaverse really the future of communications?

Talk of the metaverse is everywhere, but what are the implications of its development on the future of communications? ...Read more

Ben Brigham
Ben Brigham
Blog

Demonstrating the value of PR through difficult economic times

Today marked the coalition’s second comprehensive spending review, a hugely important set-piece in the political life of this government. This year’s review covers government spending in 2015-16, with George Osborne outlining another £11.5bn of cuts – should he still be in office. With big set-piece events like this, one would expect a laser-like focus from […] ...Read more

Charlotte Stoel
Charlotte Stoel

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information