Steria Group Appoints Firefly

Steria Group Appoints Firefly

Firefly news team

Firefly news team

Firefly has been selected to serve as the lead, international PR agency of record for Steria Group. Firefly will assume responsibility for driving Steria’s global communications strategy, working closely with Steria Group Communications Director, Sally Robins. As part of its remit, Firefly will deliver bespoke campaigns focused on Steria’s senior leadership, international growth strategy and IT service delivery model; as well as coordinate international PR efforts, working with in-country PR managers and agency teams in ten markets across Europe and India. Firefly is currently Steria’s UK public relations team of record and has served in this capacity for more than three years, pre-dating Steria’s acquisition of Xansa.

The Steria Group PR team at Firefly will comprise bilingual PR consultants based in Firefly’s London and Paris offices. The combined team will oversee key, pan-European media relationships and will be tasked with the responsibility of proactively communicating Steria's business capabilities and performance across Europe, as well as raising awareness for Fondation Steria, Steria’s CSR programme, running since 2001 and focused on community IT projects to bridge the digital divide.

Sally Robins, Communications Director for Steria Group, said, “This was a highly competitive pitch and we were impressed with the overall quality, creativity and energy demonstrated by the participating agencies. In the final analysis, it was Firefly who demonstrated the right mix of passion, strategic thinking and collaborative spirit that tipped the scales in their favour. We are delighted with the results of our PR agency search and excited to begin working with our new teams.”

Claire Walker, CEO of Firefly Communications, said: “The Steria business in the UK has been one of our prestige clients and we are thrilled to be able to significantly expand our remit and work as communications advisors to Steria Group.”

Share this story:

Read more from the blog

Blog

Does cybersecurity have a comms problem?

Cybersecurity is crucial in today's world. However, many people still struggle to understand what it involves - is poor comms to blame? ...Read more

Alexandra Kourakis
Alexandra Kourakis
Blog

Avoiding the pitfalls of impulsive PR

While it is tempting to be part of the hottest media topics of the day, businesses should be wary of getting involved in conversations they really shouldn’t be ...Read more

Matthew Healey
Matthew Healey
Uncategorised

Setting Sail: Navigating the Business Seas with Reputation

In the vast and often turbulent waters of the business world, organisations must navigate through ever-changing currents, unpredictable storms, and shifting tides. ...Read more

Selina Jardim
Selina Jardim

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information