Survey proves value of Digital PR: Twitter users, the most influential online consumers

Survey proves value of Digital PR: Twitter users, the most influential online consumers

Sophie Goodwin

Sophie Goodwin

As client demand for influencer mapping, community building and engagement increases, I came across some interesting statistics that help prove such campaigns are worth their while.

A new study announced yesterday by ExactTargethighlights that consumers active on Twitter are the most influential online. The report reveals that Tweeters are three times more likely to impact a brand’s reputation through syndicated tweets, blog posts, articles and product reviews than the average consumer. This provides a strong argument that online influencer research and digital PR campaigns are of value to brands.

ExactTarget’s principle Morgan Stewart points out that “while the number of active Twitter users is less thanFacebook, the concentration of highly engaged and influential content creators is unrivalled” noting that it’s becoming the “gathering place for content creators whose influence spills over into every corner of the internet.”

Some useful, persuasive stats:

72% of Twitter users publish blog posts at least monthly
70% comment on blogs
61% write at least one monthly product review
61% comment on news sites

Providing further evidence of the value of opening up a Twitter channel, the report reveals the principle reason for consumers to follow a brand on Twitter is to get information about the company and consequently their products.  If your audience is online and you’re not, you are clearly missing a trick.

Share this story:

Read more from the blog

Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information