Oh how PRs love to have a bash at the advertising industry! Truth is we’re in this together…whilst on the PR side, earned media is highly influential, there is and will always be a place for bought media as well.
Now this blog caught my eye this morning. Dan Shute interviews Mark Lund, the grande fromage at the COI. Everything he says about the suits in advertising applies completely and utterly to agency PROs as well. Take note, this is a classy training course in client handling, from the comfort of your desk.
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