Austin talks to Claire about the importance of honest consultancy (certainly not a given in the PR industry) and why “giving it to clients straight” is vital.

He also explains why KPI setting by “number of interviews” or “number of coverage clippings” is redundant and why he feels there is a need for a more strategic approach.

Austin has been with Firefly for almost two years and previously worked at other agencies in London and Bath, Somerset.

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